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Brand Activism—The Intersection of Social Movements and Marketing
Please join for a panel discussion on brand activism with Whitman Marketing faculty Eunkyu Lee and Scott Lathrop and special guest Tracy Barash, Vice President of Marketing for Turner Sports. The panelists will discuss the drivers of the growth of brand activism during the last decade and explore the economic, strategic, psychological and social mechanisms that determine the effectiveness of such marketing practices, while examining thought-provoking cases from the sports and media industries.

Sep 18, 2020 01:00 PM in Eastern Time (US and Canada)

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